Monday, November 25, 2013

Week 8 EOC: Bratz Brawl


So, apparently, there’s a trial that’s been going on between Mattel and MGA. Mattel is suing MGA because they say that Mattel, owner of the popular Barbie doll, should own Bratz as well. This has been going on for a decade, at least, and I honestly feel it’s a waste of time and money. Not to mention Mattel has, once again, lost its case against MGA.

“‘I have a passion for making things kids want, and I have a passion for winning,’ says the 59-year-old Iranian-American with closely cropped graying hair, droopy eyes and an unshakable Persian accent.” -Isaac Larian, Forbes.com

Can’t say the attorney who supported MGA in this endeavor didn’t score either.

“Jennifer Keller, the attorney who won an $88.5 million verdict against Mattel Inc. in the battle over the Bratz doll, has teamed up with three former partners at Manatt, Phelps & Phillips to create a new litigation boutique based in Irvine, Calif.” -americanlawyer.com

Doesn’t seem like Mattel got much worth out of it as well, having to pay MGA back a whole lot in damages.

“A federal appeals court on Thursday tossed out $172 million in damages that Mattel had been ordered to pay MGA Entertainment, the maker of Bratz dolls. It was the latest move in a bitter nine-year legal dispute over commercial rights to the ethnically diverse, pouty-lipped toys.” -nytimes.com

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